I designed this logo while working at The Silver Agency. Adding a new partner and changing their name, Buzzard O'Rourke Attorney's at Law wanted to rebrand their company. They wanted their rebrand to show their commitment to high-quality legal representation. They also wanted to combine the initials of the partners names, B and O, in a sophisticated way, and also without making people think of the unpleasant kind of BO, body odor.
By using a serif font and a muted color scheme, the icon becomes a good representation of the high-quality commitment the client wanted to show. The B and O are intertwined representing the teamwork of the firm. The icon also doesn’t scream BO, which was another goal.
Lower case text was chosen for “attorneys at low” to show that even though the firm is sophisticated, they’re also very approachable and friendly.